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Over a decade of commercial experience working in creative agencies and also client-side.

I design intuitive, user-centred interfaces that simplify complexity and create meaningful digital experiences.

Having worked on large-scale, high-traffic sites catering for millions of users, I understand the importance of website performance and accessibility.

Some brands I've worked on

My aim is to be an extension of your team, not a hindrance.

I am able to adapt my working style to the situation at hand, from large collaborative teams to solo autonomous work. I have extensive experience working under agile project management, including all the related ceremonies such spring planning, refinement sessions, sprint retrospectives and daily stand-ups.

Say what now?

With a proven track-record of working with C-level executives, I am able to communicate with non-technical stakeholders in a clear, jargon-free manner and translate high-level requirements into tangible results.

I have extensive commercial experience working with ReactJs (Next.js for SSR) and Vue 3 (Nuxt 3 for SSR); creating both client-side and server-side rendered static sites powered by headless CMS.

I adopt modular programming when coding.

This allows for:

LinkedIn recommendations

Position: Senior Front-end Developer (Contract->Permanent)

I had the pleasure of working with Haider Ismail during my time at Evident, where he quickly became an invaluable member of the team. Haider is an exceptional developer whose depth of experience is matched only by the quality, speed, and accuracy of his work.

Haider's attention to detail, analytical strength, and ability to deliver at pace consistently elevated the standard of every project he touched. He combines rigorous research skills with a strong product mindset, ensuring that solutions are not only technically robust but aligned with user needs and organisational goals.

One of Haider's standout contributions was his innovative use of AI to improve our workflows. His work significantly enhanced our customer experience, introducing efficiencies and improvements that had immediate and measurable impact. Alongside this, Haider played a crucial role in helping to develop and improve our website.

Haider works equally well independently and collaboratively. He is proactive, reliable, and highly professional, taking ownership of complex tasks and delivering beyond expectations. Haider is a rare combination of technical excellence, curiosity, and innovative spirit. Any team would be fortunate to have him, and I recommend him wholeheartedly.

—Teresa Everson-Smith, Former Chief Strategy Officer at Evident EV

Position: Full-stack JavaScript Developer (Contract)

Haider worked as a developer consultant for us while I was CTO at MindGym. I couldn't have asked for more in terms of a professional relationship and providing a great service to your clients. Haider knows his stuff technically, dead easy to get on with, is diligent with the details and pro-active in following up on _everything_. This shows a character I would happily work with again, either as a consultant or a perm.

—David Lush, Former Chief Technical Officer at MindGym

Position: Senior Front-end Engineer (Contract)

Haider has been exceptional to work with during our time together this year. He has shown great leadership, knowledge and best in practice skills when approaching work. Thoughtful, engaged and always willing to throw his hat in the ring when problem solving. I would highly recommend Haider to anyone looking for a fast paced, due diligent engineer.

—Maxwell Lucas-Drysdale, Project Managment Manager at MMT Digital

Position: ReactJs/Typescript Developer (Contract)

We have just finished a short contract with Haider and we have been mightily impressed. He is an extremely knowledgable and skilful developer who works at a strong pace with attention to detail. I wouldn't hesitate to recommend Haider and we are very much looking forward to working with him again in the near future!

—Steven Taylor, Founder and director at Ayup Digital

Position: Front-end Developer

I have always been impressed with Haider's detailed knowledge of his field, but his attitude and approach really stands out. He is eager to improve his technical capabilities and skills, has a strong drive for self-improvement and an awareness of how and what would benefit the team most. Haider really does care about his work and it shows in the quality results. Haider helped drive forward our front end capability, encouraging the use of JAMStack and related technologies within our service offerings. His diverse and extensive knowledge of current frameworks (in particular VueJs) and his willingness to share and help others (and across disciplines) has helped up-skill the wider team and provide a real benefit.

Working on larger projects & clients at McCann comes with the inevitably of hard deadlines - this did not faze Haider at all. In fact, it shone a light on his organisation and time-management expertise, delivering reliable & great quality code even in time constrained circumstances. Haider has friendly, personable attitude with a calm and professional nature - always positive and helpful.

—Charles Marshall, Lead WebOps Engineer at Ministry of Justice UK

Position: Front-end Developer

Haider is a just a great person to have working on your team. He is dedicated and dilligent, always learning and willing to push himself and others forward to try new things or to do better. Haider was one of those people you love having on your team because you know things are in safe hands - I never had to worry about anything when Haider was on it. I knew that if there was a problem, he would come to talk to me, but otherwise he would get it done and I wouldn't need to get involved. He was a real asset to my team at McCann and I'm sure he would be to anyone else's, too.

—David Eglin, Technology Director at Active Matter